Allscripts

  • Senior Field Marketing Specialist

    Job Locations US-MA-Boston
    Requisition ID
    2019-23055
    Posted Date
    4 weeks ago(11/18/2019 10:40 AM)
    Category
    Marketing / Communications
  • Overview

    home-header-logo

     

    The marketing team at CarePort Health is looking for a strategic thinker and hands-on executor to join our team as field marketing manager. This newly created, Boston-based role will work closely with the acute sales team to implement focused messaging and tactics for strategic sales focus areas. In this role, you will lead the way with research, messaging and tactics for specific regions, working cross functionally between marketing, sales and with the help of our data analytics and product teams to help Careport grow and succeed in targeted markets. The ideal candidate for this role has a background in healthcare technology, experience working closely with sales teams and is comfortable both developing messaging and tactics, as well as taking action to implement thoughtful marketing plans in collaboration with the broader marketing team.

     

    Responsibilities

    • Lead the process for building, executing, measuring and refining marketing plans in targeted areas together with marketing and sales stakeholders
    • Create, implement and manage demand creation and lead generation activities in specific markets to create brand awareness and generate leads
    • Work directly with sales representatives to build a further understanding of their market and discover new opportunities for growth
    • Research and develop a deep understanding of each strategic market to help create specific content and outreach programs that will resonate with buyers and influencers

    Qualifications

    Academic and Professional Qualifications:

    • Bachelor’s degree, with a focus on marketing preferred

    Experience:

    • 5-7 years marketing experience, preferably in healthcare B2B technology
    • The ability to be a team player as well as work independently
    • Ability to be creative, efficient and productive with minimal supervision or guidance
    • Previous experience with marketing technology (Salesforce, Marketo, etc.)
    • Excellent interpersonal and communication skills, both verbal and written
    • Willingness to travel occasionally
    • Experience working with geographically dispersed colleagues

     

    Working Arrangements:

    • Boston office-based
    • Work is performed in a standard office environment with minimal exposure to health or safety hazards

     

    #LI-AD1

     

    At Allscripts, our greatest strength comes from bringing together talented people with diverse perspectives to support the technology needs of 180,000 physicians, 1,500 hospitals and 10,000 post-acute organizations across the globe. Allscripts offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.

     

    Allscripts policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with Allscripts must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required as a condition of hire.

     

    From a "VEVRAA Federal Contractor" We request Priority Referral of Protected Veterans

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us!

    Not ready to apply? Connect with Allscripts for future communications and career opportunities.