Allscripts

  • Sr Manager Practice Fusion Marketing

    Job Locations US-CA-San Francisco
    Requisition ID
    2018-15564
    Posted Date
    4 months ago(4 months ago)
    Category
    Marketing / Communications
  • Overview

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    Would you like to join Practice Fusion, an Allscripts company, as we work together to reshape the future of healthcare? We are on a mission to help small, independent practices thrive by offering best-in-class, affordable products that allow them to focus on what matters most – caring for their patients.

    Practice Fusion is a leader in the electronic health record space with over 80 million patients served by doctors using our platform. Our award-winning, cloud based ambulatory EHR platform helps physicians thrive in an increasingly complex world by coordinating patient care.

    Join our growing team, as we are an enthusiastic and committed partner dedicated to connecting doctors, patients, and data to drive better health and save lives.

    Responsibilities

    To define, develop and deliver marketing programs and associated marketing activities including product messaging,  positioning, driving market awareness, and increasing sales opportunities.

    • Develop and be responsible for the execution of a revenue-generating marketing plan, including sales support and a Practice Fusion playbook Utilizing a thorough understanding of marketing principles and practices, including a demonstrated ability to develop a strategic plan, manage  and interpret market research and demonstrate an understanding of the healthcare technology regulatory and compliance environment.
    • Evaluate market trends d to provide evidence based recommendations to management and develop promotional campaigns including demand creation and building brand equity.
    • Plan, create and execute marketing initiatives to drive awareness, improve customer satisfaction and increase product and partner sales.
    • Collaborate with key Practice Fusion stakeholder and resources to produce relevant content for target market segments and partners such as web-pages, blogs, banners, customer testimonials, and promotional campaigns.
    • Develop sales enablement tools including competitive assessments  messaging ,  FAQs, PowerPoint, etc.
    • Monitor and report on the performance of marketing and sales support programs.
    • Demand generation including lead generation, online marketing and lead funnel optimization.
    • Channel management including social media and website.

    Qualifications

    Academic and Professional Qualifications:

    • Bachelor’s degree required, Master's degree preferred
    • 4+ years of healthcare technology work experience including marketing related responsibilities at a SaaS company

     

    Experience:

    • Highly motivated individual who thrives in a fast-paced team environment, readily adaptable to changing market and organizational requirements
    • Strong communications skills -- both verbal and written, including experience writing copy for marketing campaigns and sales collateral.
    • Excellent planning and project management skills with the ability to look ahead to meet regular deadlines
    • Flexible team player, willing to contribute to projects and work independently
    • Must be resourceful and have initiative to resolve problems
    • Extremely comfortable with data and data analysis that includes a proven ability to leverage analytics and quantitative methods to inform and influence decision-making
    • Passion for rapidly designing and building campaigns, then testing their success
    • Demonstrated success in developing and delivering effective product launch and brand positioning plans using a full range of marketing disciplines, including but not limited to digital marketing, social media, interactive media, video, advertising, direct marketing, sales training and support, and collateral creation
    • Strong analytical skills and business judgment, with the ability to discern market requirements from market preferences

     

    Travel Requirements:

    • None

     

    Working Arrangements:

    • Work is performed in a standard office environment with minimal exposure to health or safety hazards

     

    At Allscripts, our greatest strength comes from bringing together talented people with diverse perspectives to support the technology needs of 180,000 physicians, 1,500 hospitals and 10,000 post-acute organizations across the globe. Allscripts offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.

     

    Allscripts’ policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with Allscripts must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required as a condition of hire.

     

    From a "VEVRAA Federal Contractor" We request Priority Referral of Protected Veterans

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